How Ultimate Performance UTV is Driving Growth in Farmington’s Outdoor Community
Posted on September 26 2025

How UPU Helped Drive Farmington’s 4x4 Week & Riley Men’s Health Fund
This September, Ultimate Performance UTV played a major role in two of Farmington’s most exciting and impactful community events: 4x4 Week and the San Juan Medical Foundation Riley Men’s Health Fund RZR Build Raffle. Both highlighted the unique blend of adventure and community that makes San Juan County a hub for off-road culture.
4x4 Week – Farmington, NM | September 1–7
Farmington’s annual 4x4 Week once again turned the city into an off-road epicenter. UPU showed up as a sponsor, vendor, and active participant — engaging with riders, families, and outdoor enthusiasts from across the region.
Throughout the week, UPU supported key events, including:
- Sept 3: Fall Crawl UPU BBQ
- Sept 4: Blackheart Ladies Ride
- Sept 5: Downtown Takeover
- Sept 6: WeRock UPU SXS Shootout
Each stop was an opportunity to connect with the community — from sharing a meal at the Fall Crawl BBQ to cheering on competitors at the WeRock SXS Shootout. UPU’s presence helped bring energy and visibility to a week that celebrates off-road culture in San Juan County.

Riley Men's Health Fund RZR Build Raffle
During the Downtown Takeover on September 5, UPU proudly hosted the raffle drawing for the custom RZR Build benefiting the San Juan Medical Foundation’s Riley Men’s Health Fund. The build was a collaboration between UPU and community partners, designed to raise awareness and funds for men’s health initiatives in the Four Corners.
Thanks to the generosity of raffle participants, every ticket sold directly supported local men’s health resources. The drawing not only sent one lucky winner home with a UPU-built RZR but also reinforced how the off-road community can come together to make a real difference.

Celebrating Community Through Off-Road Culture
From powering the action at 4x4 Week to supporting the Riley Men’s Health Fund, UPU’s involvement this September showed that off-roading is more than just trails and horsepower — it’s about community, connection, and giving back.
We’re proud to call San Juan County home and look forward to continuing to support the people and events that make Farmington a destination for outdoor adventure.